Proud & Punch “Treat Me Good” by Mighty Nice

Co-directors Softly Dunstan and Darren Price at Mighty Nice in Sydney use a smart mix of 3D and watercolor illustration to leverage the package designs of Proud & Punch frozen treats into a series of short and charming animated spots.

Mighty Nice: “We worked endlessly to recreate the watercolor effects on the animals’ textures and surfaces while seeking a balance with the ‘real-world’ pop that remained center screen.

“Existing pack art was projected onto 3D planes to allow the leaves to bend and rustle in the gentle wind.”
 
‘Treat Me Good’ Proud & Punch animated spots by Mighty Nice | STASH MAGAZINE

‘Treat Me Good’ Proud & Punch animated spots by Mighty Nice | STASH MAGAZINE

‘Treat Me Good’ Proud & Punch animated spots by Mighty Nice | STASH MAGAZINE

‘Treat Me Good’ Proud & Punch animated spots by Mighty Nice | STASH MAGAZINE

‘Treat Me Good’ Proud & Punch animated spots by Mighty Nice | STASH MAGAZINE

Client: Peters

Agency: Leo Burnett Melbourne
Original art: Phillip Small

Production: Mighty Nice
Co-directors: Softly Dunstan, Darren Price
Senior producer: Tina Braham
Junior producer: Diana Angelius
Head of studio: Jeremy Howdin
Storyboards: Adrienne Bolina
Model/surface: Serge Astahov, Tessa Eden
Rig: Tessa Eden
Animation: Duncan MacLaren, Ben Hubbard
Light/render: Serge Astahov
Composite: Supriya Bhonsle
 
 
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