Radical Beauty: Stylo Creative Reimagines Prada

Stylo Creative, the California studio who made their Stash Permanent Collection debut with this Louis Vuitton spec spot, is back with more breakout work for the luxury fashion ecosystem, this time for Prada.

Dillon Hutchins, ECD at Stylo Creative: “After establishing a strong creative voice in skincare, we saw an opportunity to evolve our thinking within the world of luxury cosmetics. Rather than rely on traditional beauty tropes, we pursued an exploration of tone, tension, and visual experimentation.
 

“Aggressive movements, mirrored chrome, and dreamlike gestures converge in a world that’s more sensation than structure.”

 
“We set out to stretch the boundaries of how beauty is portrayed — abstracting form, texture, and motion to create something unexpected, elevated, and entirely new.

“The result is a film that doesn’t just showcase lip products — it reimagines them. Aggressive movements, mirrored chrome, and dreamlike gestures converge in a world that’s more sensation than structure, a bold take on beauty that nods to Prada’s aesthetic rigor while introducing a fresh, abstract visual language.”

Watch the process reel:
 


 
 
Prada Lips spec brand film by Stylo Creative | STASH MAGAZINE

Prada Lips spec brand film by Stylo Creative | STASH MAGAZINE

Prada Lips spec brand film by Stylo Creative | STASH MAGAZINE

Prada Lips spec brand film by Stylo Creative | STASH MAGAZINE

Prada Lips spec brand film by Stylo Creative | STASH MAGAZINE
 
Client: Prada

Production: Stylo Creative

Music/Sound Design: Aaron Graham