From The Others animation studio in Barcelona: “The Reebok Pump line of athletic shoes was first released in 1989. It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.

“Reebok decided to re-create this classic and we helped them to make the announcement to Hong Kong’s target, starring William Chan.”

Client: Hypebeast
Creative director: Enric Soldevila
Production: The Others