The all-London team of Builders Club and post house Okay Studio rework the animation/edit pipeline to pull off this ambitious lockdown mix of CG and hand animation for Adidas Originals ZX thru Hong Kong agency Hypebeast. [Watch]
From Device in Barcelona: “It’s been 50 years since the Adidas Superstar, a streetwear legend, was born. We were invited to participate in this celebration by Hypebeast and The Others, who asked us to direct and produce this project.
[Watch]
Fin Design + Effects’ Sydney studio jolts this spot for the updated Adidas Ozweego into the future with CG enhancements surrounding C-pop idol Jackson Yee, Japanese influencer Lala Takahashi, and American music producer Doughboy.
[Watch]
From The Others animation studio in Barcelona: “The Reebok Pump line of athletic shoes was first released in 1989. It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle. [Watch]
