Rhymes with Sustainability: Krave Beauty Anthem by Niceshit

Creative director Carmen Angelillo at Niceshit in Barcelona: “With the goal of fighting overwhelming fast fashion in cosmetics, we teamed up with Korean cosmetics brand Krave and Australian agency Universal Favourite to develop this animated anthem for their Slow-Down Skincare campaign.

“Krave aims to help reduce the number of products we use and to help our planet. In this project (a film with rhymes for hectic times) we revisit the classic fable ‘The Turtle & the Hare’.

“Inspired by classic animated cartoons from the 60s to the 90s, we worked with traditional frame-by-frame animation focusing on the key poses and moments and having lots of fun with smears and graphic motion blurs.”
 
Krave Beauty Anthem video by Niceshit | STASH MAGAZINE

Krave Beauty Anthem video by Niceshit | STASH MAGAZINE

Krave Beauty Anthem video by Niceshit | STASH MAGAZINE

Krave Beauty Anthem video by Niceshit | STASH MAGAZINE
 
Client: Krave Beauty

Agency: Universal Favourite

Rep: Honeymill

Production: Niceshit
Director: Niceshit
Creative Director: Carmen Angelillo, Rodier Kidmann, Guido Lambertini
EP: Agusta Timotea
Art Director: Bianca Sangalli Moretti
Animation Director: Guido Lambertini
Designer/Illustrator: Bianca Sangalli Moretti & Rodier Kidmann
Storyboard: Bianca Sangalli Moretti & Rodier Kidmann
Animatic: Fabio Valesini
Cel Animator: Fabio Valesini, Kiosko, David Mailboo, Leo Campasso
Clean Up: Margarita Rojas, Julieta Soloaga, Macarena Ortega Oyanedel, Eze Cruz, Carmen Angelillo
Editor/Compositor: Guido Lambertini, Carmen Angelillo

Music/Sound Design: Facu Capece, Lola Ritcher

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