Working with UK illustrator/art director Matt Blease, the animation team at Niceshit Studio in Barcelona combines “classic comedy, bold scripts, and expressive characters” into a series of clean and quirky spots for IBM’s AI products. [Watch]
From the release: Creative studio Aggressive today announces its expansion into a bigger collective: Loop, Niceshit, Andrey Trevgoda, and Melody Maker, alongside the company’s founders Alex Topaller and Daniel Shapiro. [Watch]
Motion North is the Manchester-based group of motion designers, animators, filmmakers, and VFX artists who get together every quarter to hear from outstanding industry speakers and share their love of making things move. [Watch]
Creative director Carmen Angelillo at Niceshit in Barcelona: “With the goal of fighting overwhelming fast fashion in cosmetics, we teamed up with Korean cosmetics brand Krave and Australian agency Universal Favourite to develop this animated anthem for their Slow-Down Skincare campaign. [Watch]
The increasing severity of mental health issues impacting frontline workers snaps into focus in this animated musical production called “The Feelings” directed by Barcelona’s Niceshit thru prodco Jelly for McCann Health London. [Watch]
Films produced for online, social, and point-of-sale distribution have evolved beyond TV advertising’s second-class siblings into a marketer’s most flexible weapon for telling more complex and emotional brand stories. [Watch]
