Rimowa “An Alphabet” Brand Film by Any Other Name and Dada Projects

Brand consultancy Any Other Name teams with CG specialists (and fellow Londoners) Dada Projects to create an expansive, and thoroughly modern CG homage to the history and heritage of German luxury luggage maker Rimowa.

Christina Worner, founder/CD Dada Projects: “Rimowa ‘An Alphabet’ explores the brand’s evolution through a series of 26 films. Each film is a word that reveals the values, characteristics, and milestones of Rimowa.

Ben Atkins, founder/CD at Any Other Name: “This film is the studio’s first foray into an all-CGI production. We were only able to realize this project by leveraging our deep understanding of Rimowa – acquired over the past five years of working with the brand – and with the help of an incredible extended team of CGI artists.

“The process was highly collaborative and iterative to ensure each story was engaging and communicative whilst crafting photorealism into the scenes of all 26 films.”
 
Rimowa An Alphabet by Any Other Name and Dada Projects | STASH MAGAZINE

Rimowa An Alphabet by Any Other Name and Dada Projects | STASH MAGAZINE

Rimowa An Alphabet by Any Other Name and Dada Projects | STASH MAGAZINE

Rimowa An Alphabet by Any Other Name and Dada Projects | STASH MAGAZINE

Rimowa An Alphabet by Any Other Name and Dada Projects | STASH MAGAZINE

Rimowa An Alphabet by Any Other Name and Dada Projects | STASH MAGAZINE
 
Client: Rimowa

Production: Any Other Name
Director: Any Other Name

CGI: Dada Projects, Computergenerated

Post: Wild Island Films

Music/sound design: Golden Hum

Immediate Byte