SparkerDesign, a motion and branding studio with offices in Shanghai and Singapore, makes their Stash debut with this fashion-forward product film for ByteDance’s Ola Friend AI-powered earbuds.

From SparkerDesign: “We used visual language to convey the core design concept of the product’s hardware: That it is lightweight, extremely comfortable, and relaxed, allowing the audience to have an immersive experience of high-end fashion.”

The Ola Friend earbuds were launched in October 2024 and allow users to interact directly with ByteDance’s Doubao generative AI chatbot for tasks like language learning and travel assistance without the need for a smartphone.
 
 

 
Client: ByteDance

Production: SparkerDesign
CD: Pengcece
Creative Team: Pengcece, YG
Live-action Director: 赵硕
Producer: 刘哲希, 阮欣仪
Art Director: Pengcece, MK
CG Sup/Animation Lead: MK
3D Designer: MK, RPJUN, CURRY, 16, ye, 易子强, 小熊, ytxx
3D Animator: 远子, 皮人, Everglow, MK
Compositor: MK, RPJUN, CURRY, 16, ye, 易子强, 小熊, ytxx, 远子, 皮人, Everglow
Houdini Simulation: 陈冠森
2D Designer: Mole_G
2D Animator: Everglow
Colorist/Online: 相信过程
Editor: MK

Music: Chris