Smuggler director Aoife McArdle and London VFX/post house Black Kite Studios help a confused Adam Driver figure out “The Singularity” in this extended 90-second version of Squarespace’s 2023 Super Bowl spot.

Well-executed comedy is the secret sauce of memorable Super Bowl ads and this satirical look at the origin of Squarespace 20 years ago (the company’s ninth big game showing) is an instant classic with Driver commenting: “I couldn’t be happier to do this commercial… The cast ALONE was reason to do this.”

The 30-second version of the spot will air between the first and second quarters of Super Bowl LVII on Sunday, February 12th.
 
 

 
Client: Squarespace

Production: Smuggler
Director: Aoife McArdle
DOP: Khalid Mohtaseb

VFX/Design: Black Kite Studios
VFX Supervisor: Adam Crocker
VFX Lead: Jonny Freeman, Guillaume Weiss, George Brunt
3D Lead: Fin Crowther
Colourist: George Kyriacou

Edit: Final Cut

Audio: Heard City