Matt Greenwood, animator, motion designer, and creative director at Nice Shoes in Toronto on his new personal project debuted at Pictoplasma 2018: “I made Final_Final with no script or planning. Each day I picked up where I left off and it evolved into a cast of shiny characters.” [Read more]
Toronto motion veteran Matt Greenwood recently published his personal homage to design, “because even though I have been working as a designer for many years, I still love the process.”
STASH: After carefully laying out the elements of design you end with the advice to “just move things around until they feel right.” Was this intentionally contradictory or cheeky?
Matt Greenwood: The line “Just move things around until it feels right” (with a subtle emphasis on “feels”) was intended to suggest that learning the rules is important, but for me at least, using intuition is essential. I also wanted to hint at breaking these rules shouldn’t be off the table.
It may come across as dismissive, but it was intended to be more of a encouragement to not get caught up worrying if the established formula is correct, because I think visual aesthetics can be subjective. [Read more]