Working thru Dubai agency Code 8, CD Javier Vallejo and the CG motion team at JVG in Madrid sculpt an abstract and sophisticated vision of chocolate as art in this director’s cut of their spot for Mars’ Galaxy brand.

“This film offers a stylized take on the premium Galaxy Kenz hazelnut chocolate, made for the Middle East market. The piece takes viewers on a journey of how perfect chocolate comes to life, with every detail emphasizing indulgence while maintaining a sense of lightness and elegance.
 

“The piece takes viewers on a journey of how perfect chocolate comes to life, with every detail emphasizing indulgence while maintaining a sense of lightness and elegance.”

 
“As this was a director’s cut, the main challenge was finding a balance between creating something that truly resonated with us while remaining faithful to the original piece. Striking that balance is never easy.

“In this case, we chose to move away from the heavy use of gold present in the original version and opted instead for a cleaner visual language. This was paired with an original audio track, which, as usual, we produced entirely in-house.

“On the technical side, the challenge was again about balance: we wanted to explore new creative solutions without over-complicating the production in ways that would significantly delay publication. We used simulations at several points, but in a measured way — enough to add impact and sophistication while ensuring the project remained streamlined and didn’t take focus away from the next production on our slate.”
 
 

 
Client: Mars, Galaxy Chocolate

Agency: Code 8 Studio

Production: JVG

Sound design: JVG