The Glenlivet Treads Heavily in “Original By Tradition”

The story of Glenlivet founder George Smith takes on new dimensions of time and space in this action/comedy from Prettybird director Tom Noakes with VFX and post support by London studio Black Kite thru Crispin Porter Bogusky.

To capture as much of the effects in-camera as possible, Noakes and production services company Division Film shot over six days in Slovenia on a massive, custom-built, and fully-functioning treadmill.
 
The Glenlivet "Original By Tradition" treadmill commercial | STASH MAGAZINE

The Glenlivet "Original By Tradition" treadmill commercial | STASH MAGAZINE

The Glenlivet "Original By Tradition" treadmill commercial | STASH MAGAZINE

The Glenlivet "Original By Tradition" treadmill commercial | STASH MAGAZINE

The Glenlivet "Original By Tradition" treadmill commercial | STASH MAGAZINE

Client: Perno Ricard

Agency: Crispin Porter Bogusky, London
ECD: Dave Day
Creative team: Gonzalo Miguel / Manuel Diaz
HoP: Marcus Eley
Producer: Helen Cliffe

Production: Prettybird
Director: Tom Noakes
DOP: Steve Annis
Producer: Hannah Cooper

Production Services: Division Film
EP: Rok Bukovec
Producer: Urska Vardijan

VFX/Post: Black Kite Studios

Edit: Zed Video
Editor: Ben Crook

Sound design: Wave

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