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July 6, 2026
Vitor Teixeira, a Portugal-based senior 3D designer at NotReal, just dropped us his latest personal project, a richly tactile experiment he describes as the intersection of “human art direction and machine learning.”
Vitor Teixeira: “‘Unfurl’ is a research project exploring the commercial potential of generative AI. I wanted to document the process openly and transparently and see if AI could be steered toward intentional, cinematic results.
“The whole piece lives at this intersection: human art direction and machine learning, each one keeping the other honest.”
“The hardest part was control. Keeping the interplay between flowers and fabric feeling deliberate rather than accidental. To solve that, I used Cinema 4D, photographs, and other AI images as a base structure for the generative layers. The objective was to bridge the gap between AI’s unpredictable nature and the precision required for production.
“The soundtrack was developed by Tom Parry, who approached the audio the same way I approached the visuals. He built an ‘unfurling’ soundscape from botanical textures, nature recordings pushed through glitchy electronic production, something tactile that mirrors what’s happening on screen.
“The whole piece lives at this intersection: human art direction and machine learning, each one keeping the other honest.”
Director: Vitor Teixeira
Music/sound design: Tom Parry
