Volkswagen’s Vibrant Pride Drive (Director’s Cut)

Madrid studio JVG, whose impossibly cool spot for Audi led off the line-up on Stash 162, steers their CG skills in a far more psychedelic direction in this film for the Volkswagen ID BUZZ celebrating Pride Day, thru agency BBDO Dublin.

From JVG: “Instead of directly using the LGTBIQ+ flag colors, we took a subtle approach, making them appear through light dispersion – the same light that powers this electric vehicle, the same light that makes this community shine.

“All of this is wrapped up with the amazing hit ‘The Light’ by Deborah’s Child, which she kindly provided to us for this director’s cut.”
 
 
Volkswagen Pride Drive JVG | STASH MAGAZINE

Volkswagen Pride Drive JVG | STASH MAGAZINE

Volkswagen Pride Drive JVG | STASH MAGAZINE

Volkswagen Pride Drive JVG | STASH MAGAZINE

Volkswagen Pride Drive JVG | STASH MAGAZINE
 
Client: Volkswagen

Agency: BBDO Dublin

Production: JVG

Music: Deborah’s Child “The Light”