Lobo Illustrates Terrell Myles’ “Hearts of Magic” for Walmart

From the release:

“While Walmart associates across the country continue to show resiliency and strength in the face of COVID-19, a few are using their voice to inspire us all.

“One such associate is Terrell “Trizz” Myles, a Department Manager at Store 3751 in San Tan Valley, AZ. He’s also a talented lyricist and poet who wanted to share a message of positivity and gratitude to his fellow Walmart associates and the customers they all serve, so he penned a poem titled, “Hearts of Magic.”

“The poem and its message resonated so deeply with Walmart that they transformed it into a video, filmed after hours in the closed Walmart where Terrell works. The video features Terrell reciting his poem, as well as a dynamic animation treatment that brings the positivity and optimism of his words to life.”
 
Walmart “Hearts of Magic” spot by Lobo | STASH MAGAZINE

Walmart “Hearts of Magic” spot by Lobo | STASH MAGAZINE

Walmart “Hearts of Magic” spot by Lobo | STASH MAGAZINE

Walmart “Hearts of Magic” spot by Lobo | STASH MAGAZINE

Walmart “Hearts of Magic” spot by Lobo | STASH MAGAZINE

Walmart “Hearts of Magic” spot by Lobo | STASH MAGAZINE

Client: Walmart
Agency: FCB
Production: Lobo

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