In their latest work for Middle East events brand Ethara, ECD Marvin Koppejan and the motion crew at Woodwork Amsterdam launches an impossible-to-ignore animated campaign film for the 2024 Abu Dhabi Grand Prix.

Nina Fabel, EP at Woodwork Amsterdam: “The Abu Dhabi Grand Prix stands as the zenith of F1 racing. This year, the campaign revolves around the concept of ‘Be More’ — an exploration of the inner drive and ambition that propel us toward self-improvement, challenging us to surpass our limits and elevate our potential.

“Our creative approach materializes through the juxtaposition of darkness and light, serving as a metaphor for this internal conflict. On the graphical front, we have expanded our visual language, introducing a dynamic transformation where the racetrack leaps from a flat surface to a vibrant 3D particle system. This transition forms the cornerstone of our graphic toolkit, setting a new standard for our visual narrative.”
 
 

 
Client: Ethara

Production: Woodwork Amsterdam
Director: Woodwork Amsterdam
ECD: Marvin Koppejan
EP: Nina Fabel
Producer: Gayle van Bochove
Art Director: Roberto Andreu
3D Artist: Lennard Goede, Neil Verhavert, Pascal Amestegui Fuentes

Music/Sound Design: Antfood