Nike Football’s massive new SCARY GOOD campaign drops with nine mock-horror films from nine Prodco directors and a half dozen post/VFX studios to celebrate the “creative, fearless play” of the sport’s top players.

As seen in this cut-down, the films leverage various styles of design, animation, and VFX to amplify the camp and weirdness of late-night television to showcase an array of soccer stars including Kylian Mbappé, Alexia Putellas, Erling Haaland, Ronaldinho Gaúcho, Giulia Gwinn, Kerolin, Sam Kerr, Cole Palmer, Salma Paralluelo and Vini Jr.

From Nike: “This new era of Nike Football aims to do what the brand does best: channeling the elite mentality of the world’s greatest footballers to dare the next generation to join into the revival of the creative game… appealing directly to athletes and fans who don’t just want to emerge on top — but strive to give their opponents nightmares about yet another devastating defeat.”
 
 

 
Client: Nike

Agency: Wieden+Kennedy London

Production: ProdCo, Sports On Screen, Hen House London, Panic
Directors: Ian Pons Jewell, Rick Darge, Luna Carmoon, Alex Takács, Leonn Ward, Alice Kunisue, Mau Morgó, Thomas Ormonde, Lee Hardastle, Panic

Post/VFX: Time Based Arts, BaconX, StudioP, Daydreamer, QLBeans, VFXPick

Editorial: The Quarry, Cabin, Trim Editing

Music/Sound: Wieden + Kennedy Music, The Harbor Picture Company