Yoplait “Really Real Fruit” Campaign by Buck
Buck: “We partnered with AJF in Melbourne to evolve a series of fun stories for Yoplait that saw a cunning crew of fruity creatures get in all sorts of mischief.
“A series of unique spots were crafted to spotlight different products from the Yoplait range. Each featured a family of cute creatures built from real fruit in the respective product flavors.
“The viewer’s attention should be drawn first and foremost to the appetizing fruit. We filled out the animals using simple line work, keeping detail to a minimum so as not to distract from the main attraction.
“Each creature was made from fruit that resembled its inherent anatomy and imbued with personalities inspired by their species. Each creature also endured a long evolutionary process before arriving at their final design.
“For full control, we opted to build the fruit entirely in CG. This allowed us to pick and choose exactly which angle to present without worrying about lighting. It also meant we could manually beautify the fruit to look mouthwateringly delicious.”
Agency: AJF Partnership
Executive Creative Director: Gareth O’Brien
Executive Producer: Erica Ford
Creative Director: Lucas Brooking
Associate Creative Director: Luke Saunders
Producer: Georgia Patching, Shakira Toth
Production Coordinator: Gabby Lovell, Sofia Costa
CG Lead: Elijah Akouri
CG Supervisor: Tim Krakowiak
Storyboard: Lara Lee, Liz Smith, Sam Scopelitti
Design: Bernd Bousard, Bryce Pemberton, Glen Miralles, Lara Lee, Liz Smith, Luke Saunders, Manon Sailly, Sam Scopelitti, Scarlett Starling
Modeling: Bryce Pemberton, Manon Sailly, Tim Krakowiak
Look Development: Bryce Pemberton, Elijah Akouri, Manon Sailly, Tim Krakowiak
Lighting: Bryce Pemberton
Compositing: Corin Sadlier
3D Animation: Bryce Pemberton
2D Animation: Aleksander Saharovsky, Glen Miralles, Henrique Barone, Liz Smith, Manu Correa Soto, Michael Wilkinson, Nick Petley, Sam Scopelitti, Sam Van Ingen, William Pietsch