Founder and director JM Blay at Blay Studio: “We were approached to create several tech videos for Tempur, well-known for its R&D, engineering, manufacturing, and distribution of mattresses, pillows, and other sleep and relaxation products.

“The challenge was to create animations to explain the concepts and features for the iconic Tempur material. A material created by NASA technology in the late 60s (later called memory foam) to cushion pilots against the rigors of a test flight.”

Watch the making-of video:
 

 

 
Client: Tempur

Agency: Dippin’ Sauce

Production: Blay Studio
Director: JM Blay
3D: JM Blay, Alex Magnieto, Abel Vartan
Edit/VFX: JM Blay