Behind the Scenes with 1stAveMachine: Samsung “Holiday Dreams”

Take a quick look at how the 1stAveMachine crew and directors Ben Steiger Levine and Martin Allais float an animated holiday tale across an intensely complex practical set rigged with 74 Samsung screens all shot in-camera and in real time. Agency: R/GA.

Client: Samsung Telecommunications America

Agency: R/GA

Production Company: 1st Ave Machine
Directors: Ben Steiger Levine, Martin Allais
EP/Partner: Sam Penfield
Producer: Jil Hardin
Associate Producer: Christina Jang
Production Supervisor: Lucy Sheridan
Production Coordinator: Karen Berkowitz
DP: Khalid Mohtaseb
PD: Marcos Lutyens

Editorial: 1st Ave Machine
Post-Production EP: Garrett Braren
Head of Production: Lisanne McDonald
Post Producer: Mike Sullo
Visual Effects Director: John Loughlin
PreVis 3D: Dan Bollwerk
PreVis 2D: Chris Russo, Beryl Chen
Smoke Conform: Phil Akka
TD: Chris Caravella

Original Music and Sound Design: Human

Immediate Byte