Pandemic or not, and no matter the genre or tone of the project – in 2020 characters remained the single most reliable way to ensure an audience’s emotional engagement with your work. [Read more]
Propelled by quirky hand-drawn animation and gentle humor, this new spot from the team at Buck thru R/GA for marketing automation and email platform Mailchimp, offers entrepreneurs hope and encouragement in tough times. [Read more]
Buenos Aires animation studio Le Cube, prodco Final Frontier, and agency R/GA Shanghai reteam (after this Nike project) on a rampaging brand film for China’s Boxing Cat Brewery starring Louis, a pugilistic super-hero of suds.
Buenos Aires animation masters Le Cube create 210 seconds of intense cel animation to generate over 700 possible storylines in Nike China’s interactive experience called “The Road To HBL.” [Read more]
A fluid and vibrant trip thru 2017 with the worlds largest (and most controversial) ride hailing company, “Year With Uber” showcases the character work coming out of design/motion studio Le Cube. [Read more]
Take a quick look at how the 1stAveMachine crew and directors Ben Steiger Levine and Martin Allais float an animated holiday tale across an intensely complex practical set rigged with 74 Samsung screens all shot in-camera and in real time. Agency: R/GA. [Read more]