The MPC NY crew flex their character design, animation and slapstick narrative muscles with an Easter confection written and directed in-house by Bill Dorais and Ty Coyle. “Enjoy the Sweets” blends traditional stop-motion techniques and CG into 3,000 frames of sweet-toothy feel-goodness. Lead animator Grae Revell: [Read more]
Sometimes all the elements of a production work so well together it just makes you wanna watch again. In the case of “Cooks Range” for Lurpak butter products thru W+K London, those elements include: Blink director Dougal Wilson, DoP Stephen King Roach, editor: Joe Guest @ Final Cut, the VFX/post team at MPC, sound designer Aaron Reynolds @ Wave Studios, and a hot young composer named Richard Strauss.
The campaign also includes delicious print assets like the one below featuring photography by Blink Art film-maker and photographer Ryan Hopkinson.
Inspired by the work of M.C. Escher, Japanese woodblock prints and a love of architecture, Monument Valley from ustwo took the iOS gaming world by storm on it’s release last week with a combination of minimal character design, gorgeous pallets and immersive, unhurried gameplay (the total absence of in-app [Read more]
London’s weareseventeen tackles an animated Easter broadcast design package for BT by “focusing on the beauty of Springtime” and avoiding the holiday cliches. But so much 3D beauty comes at a price according to creative director and co-founder Steve Simmonds, “Some of the frames took 22 hours to render on this one, probably our biggest technical wrangle to date.”
Paris graphic and motion design company NAKED teams with ROOF in New York to create 45 richly detailed and lovingly rendered 3D broadcast bumpers for France’s TF1 network. The five-month transatlantic collaboration happened over a cloud-based pipeline built with tools like Podio.com and Amazon allowing the [Read more]
Blacklist/Paranoid director Cisma (Denis Kamioka) whisks us forward in time to document life on the streets of Brazil in 2044 and returns with this 10-minute opus for MC Criolo complete with eerie future tech courtesy of CLAN vfx in São Paulo. Check the following interview with the director to learn how this project [Read more]
Glassworks Amsterdam director Rudiger Kaltenhauser puts a frigid 3D-animated twist on the extreme macro world of fabric technology (and David Beckham’s skin) for Adidas thru the Meanwhile agency. Check Kaltenhauser’s G-STAR ‘Art of RAW’ spot for more CG macro magic plus Skrillex and a skeleton dog. Audio: Kaiser Sound Studios. [Read more]
Inspired by George Orwell’s 1984, the Snowden leaks and the Arab Spring, London animation director Simon Russell unleashes “Dysco,” his CG experiment created “with a tight link between the audio and visual elements – the intention was to evoke an experience similar to synesthesia, where sound, vision, color and [Read more]