In their latest animation for ASN Bank, the crew at Ambassadors in Amsterdam continue to create quirky and compelling characters but update the production pipeline to include fully 3D environments and real-time rendering.

Justin Blyth, Ambassadors CD: “You probably know our previous ASN campaigns, Scapegoat or Shady Bug. However, Goede Bedoelingen (Good Intentions) presented a fresh challenge: to bring the ASN forest into the Metaverse.
 

“In order to create quick and effective social content using the complete CG characters and forest, we migrated our ASN forest and creatures into a real-time rendering pipeline.”

 
“We digitized the assets using photogrammetry, taking dozens of real life pictures of the physical miniature objects like the trees, plants, wood etc. from different angles, scanning them and reconstructing them as CG 3D objects. This results in a fully customizable, season-shifting CG forest that maintains the miniature charm.

“In order to create quick and effective social content using the complete CG characters and forest, we migrated our ASN forest and creatures into a real-time rendering pipeline. This will allow us to make rapid animation adjustments and equally significant, this approach enhances sustainability, eliminating the need for on-site shoots and the creation of additional physical elements.”

Watch the process reel:
 

 
 

 
Client: ASN

Agency: Selmore
CD: Jakko Achterberg, Niels Westra
Producer: Petra Leddy, Lotte de Rooij, Sarah van der Steege

Production: Ambassadors
CD: Justin Blyth
Animation Director: Nick Groeneveld
Producer: Sophie van Kooten
Editor: Bram Koopmans
Set Designer: Gatze Zonneveld
Lead VFX Artist: Sil Bulterman
VFX Artist: Jeroen Baars, Micha de Graaf, Lydia Pappa, Jeremy Verf, Ashrujit Das, Abdullah Goraya
3D Supervisor: Ralph Meijer
3D Artist: Chris Klinkhamer, Hossam Abdallah, Jonathan Krijgsman, Puck van Vliet, Sjoerd de Greef, Tim Heikamp
3D Animation: Nick Groeneveld, Roel van de Sant
Lead Designer: Mirjam Verhoog
Designer: Peter Klijn, Maureen van der Hout
Colorist: Amy Besate