Rob Whalley Joins Vagrants as Associate Creative Director of Art and Design
February 11, 2026
Bartle Bogle Hegarty, the black sheep of ad agencies founded in 1982 in London, goes all in on their “When the world zigs, zag” motto, with a rebrand that includes three new fonts and plenty of CG motion design.
BBH design director Adam Buckland: “We wanted to double down on what’s always made us different. We’ve got the mantra of ‘zagging’. For me it was about evolving that and reasserting that idea of the power of difference. At a time where I think it matters most.
“We wanted to double down on what’s always made us different.”
“An agency brand acts as a rallying point for everyone internally. It’s a clear signal as well to clients about what makes you different. Having that as strong as it can be is super important. It creates that confidence for clients choosing you, but it also attracts the right people.”
The rebrand is anchored by three new typefaces (named for founders John Bartle, Nigel Bogle, and John Hegarty) created in collaboration with London foundry Studio DRAMA which are all available for download on Google Fonts.
Client/Agency: BBH London
Design Director: Adam Buckland
3D designer: Sophie Harper
Motion design lead: Oded Shein
Type design: Studio Drama
CD: Chris Nott, William Richardson
Business Director: Frankie Guzi
Design Director: Diego Aravena
Designer: Matt Burvill, Will Rayner
