Creative director Nahuel Salcedoat at Onesal in Tokyo: “British luxury fashion brand Mulberry launches the Softie handbag collection. And to reveal the more youthful and pillowy feel side of their new product, BBH Singapore reached out to us to portray an alternative angle.” [Watch]
Characters in breakfast cereal spots don’t often gorge themselves on civilians after rendering them homeless, but that’s the way BBH London chose to roll in this wacky Weetabix spot directed with retro-love by Goldenwolf thru Stink. [Watch]
MJZ director Matthijs Van Heijningen and the VFX/creature crew at The Mill in Paris conjure a fantasy-infused alt-universe to highlight the gaming prowess of Samsung’s new Exynos 2200 mobile processor. [Watch]
Directors Fabrice Le Nezet and Dan Tobin Smith at Optical Arts in London leverage the language and tone of modern smartphone ads to deliver an unsettling message for UK domestic abuse charity Refuge. [Watch]
This massive anchor spot for Absolut’s new global campaign finds actress/social activist Tessa Thompson, musician MNEK, singer/songwriter Jolin Tsai, and gaming star Ricki Ortiz looking to get back #togetherIRL. [Watch]
Blinkink director Alex Grigg says he’s “always wondered what goes on inside a kid’s mind when they taste something delicious for the first time.” He got the chance to explore just that in this spot for Nestle’s NaturNes line of baby food. [Watch]
