ECD Brandon Hirzel and his team at LA multimedia studio Bemo break out the full motion toolkit (including 2D, 3D, cel, and VFX) in this electrified spot for Syracuse-based sports brand Powell Lacrosse.

Brandon Hirzel: “Powell Lacrosse were looking to make a memorable piece of content to be played during the National Lacrosse League games and broadcast on ESPN. The goal was to create a unique spot and maximize the dopamine rush.
 

“We see Powell Lacrosse as the unapologetic renegade brand in the sport. This spot is meant to stoke that fire.”

 
“Powell undoubtedly makes some of the best gear in the game. Their ground breaking designs lead the industry in innovation and quality and are paired with the widest selection of color ways. We captured their creative essence by designing the spot with a wide range of color and out-of-the-box motion design.

“We rolled out a mix of 2D, 3D, and hand-drawn cel animation as well as VFX and live action bringing all we had to match the energy of the brand. We see Powell Lacrosse as the unapologetic renegade brand in the sport. This spot is meant to stoke that fire.”
 
 

 
Client: Powell Lacrosse
Creative: Daniel Stessen

‍Production: Bemo
ECD: Brandon Hirzel
EP: Alessandra Serrano
2D Animator: Rúben Almeida
2D Generalist: Juan Andrés Molteno
3D Generalist: Jacob Torres
3D Modeler: Ricardo Van Es

Sound: Unbridled Sound