RingCentral, the AI-powered online business communications platform, ups its design game with a new enhanced visual language designed by the CG motion team at NotReal and wrapped up nicely in this brand film.

From NotReal: “The vision was to expand RingCentral’s design platform, integrating AI-driven elements that resonate with their mission, and translate their capabilities into a tangible representation.

“A key aspect of this initiative was visualizing abstract concepts like light and fluidity, symbolizing the dynamic and intuitive nature of AI. This approach aimed to make their platform’s sophisticated features more accessible and engaging to diverse audiences.
 

“The vision was to expand their design platform, integrating AI-driven elements that resonate with their mission and translate their capabilities into a tangible representation.”

 
“Drawing inspiration from RingCentral’s existing UI, the color choices ensure continuity, allowing the audience to perceive this design system as an integral part of the brand’s visual identity.

“By integrating tactile textures and realistic elements, the design establishes a meaningful connection between Al and the physical world. These textures evoke a sense of familiarity and authenticity, enhancing the viewer’s engagement and creating a more immersive experience.

“Transparent, wood, and iridescent elements are paired with abstract objects featuring primary forms, creating a blend of realism and fantasy. By combining glass, caustics, and reflective materials, the design highlights the Al’s features, bringing its capabilities to life as if by magic.”
 
 

 
Client: RingCentral
VP of Brand, Creative & Web: JP Walti
Senior Director, Brand Marketing & Content: Katherine Chen
Senior CD: Kristin Hurley

Production: NotReal
ECD: Milton Gonzalez
CD: Mercedes Ginzo, Sebastián Baptista
EP: Max D’Angelo, Roberto Connolly
Art Director: Lu Borzi
Animation Director: Macarena Mosquera
Project Manager: Sofía Lopez Pumarega
Storyboard Artist: Nahuel Rollan
3D Designer: Vitor Texeira, Florencia Tasso, Juan Cioffi, Victor Verdugo, Caro Carballo, Nikita Proshin, Andrea Marshall, Borja Alegre, Friedrich Neumann, Josefina Llano, Alvaro Pastor
2D Designer: Nico Martinetti, Carolina Ghisolfi, Flor Piovesanel
3D Animator: Alex Loud, Macarena Mosquera, Nico Piccirilli, Victor Verdugo, Macs Riedel, Pedro Custodio
Rendering: Macarena Mosquera, Juan Cioffi, Vitor Texeira, Alex Loud.
2D Compositing/Color Grading: Lu Borzi, Nico Martinetti, Milton Gonzalez
Compositing/Color Grading: Agustín Dalla Via, Martin Muerza

Sound Design: Fabrizio Martini