Barcelona art director and designer Santi Zoraidez (whose work you can sample here), leans into the fun side of CG in this bouncy film for Danish e-bike brand MATE and their latest model, the family-focused MATE GO+.
Though not as prolific as the luxury watch and smartphone categories, e-bike makers have driven some tasty work over the last couple years including these films which span an array of motion techniques including CG, stop-motion, and psychedelic 2D.
Client: MATE
Production: Santi Zoraidez Studio
Director/designer: Santi Zoraidez
Animator: Kevin Olberg
Sound Design: Giovanni Dubini