CDs Alex Mikhaylov, Max Chelyadnikov, and the CG team at LOOP (whose Bella+Canvas film we featured in Stash 172), elevate a series of vacuum product demos into a visual and technical tour de force in this work for home appliance brand SharkNinja.

Alex Mikhaylov: “We had a blast collaborating with Shark on multiple key launch projects. This is a director’s cut of all the design explorations we made along the way.
 

“The real challenge was elevating a standard feature rundown into a cinematic, design-driven film with sleek environments, refined glass shaders, and dramatic camera moves.”

 
“Being new to the vacuum lore, we encountered a variety of intriguing and challenging tasks, from large amounts of dust and debris, sticky and dirty liquids, to extreme close-up shots of carpet fibers.

“Beyond the technical lift (high-res liquid/particle sims, hair/fiber systems, floating dust, and tons of macro shots) the real challenge was elevating a standard feature rundown into a cinematic, design-driven film with sleek environments, refined glass shaders, and dramatic camera moves.

“We focused on highlighting each feature while keeping the product presentation striking and genuinely entertaining.”
 
 

 
Client: SharkNinja

Production: LOOP
CD: Alex Mikhaylov, Max Chelyadnikov
EP: Max Chelyadnikov
Art Director: Alex Mikhaylov
CG Supervisor: Sergey Nezhentsev
3D Artist: Dmitriy Paukov, Filipp Gorbachev, Alexander Eskin, Artemy Perevertin, Daniil Rybkin, Dmitriy Kulikov, Sergey Nezhentsev, Vladimir Alexeev, Roman Senko, Max Chelyadnikov
2D Artist: Pavel Khrustalev
Compositor: Max Chelyadnikov

Sound: Kambiz Aghdam