The snappy campaign for the Vear Beats Pill Speaker (a collab with Japanese graphic artist Verdy) continues with a second animated CG film via BOL Production House and the character animation team at Buda.tv in Buenos Aries.

EP Ignacio Godoy at BUDA.tv: “At the heart of this project was a creative challenge: how do you translate Verdy’s flat, graphic 2D style into a fully realized 3D world without losing its identity?
 

“At the heart of this project was a creative challenge: how do you translate Verdy’s flat, graphic 2D style into a fully realized 3D world without losing its identity?”

 
“We approached it as a reimagining, pushing every detail from proportions to textures to make the character feel authentic in 3D while still carrying Verdy’s unmistakable signature. The result was a blend of bold simplicity and playful energy that resonated with both Beats’ and Verdy’s audiences.

“Alongside the speaker itself, the campaign unveiled a toy stand modeled after our 3D character, giving fans a physical extension of the Beats x Verdy universe. It became a collectible moment that merged tech, music, and street art culture.”

Watch the first spot:
 

 

 
Client: Beats by Dre

Agency: Apple

Production: BOL Production House
Director: Buda.tv
CD/AD: Dalmiro Buigues, Martin Dasnoy
Animation Director: Martin Dasnoy, Dalmiro Buigues
EP: Ignacio Godoy
Storyboard/Animatic: Dalmiro Buigues, Martin Dasnoy
Character Designer: Verdy
Environment Designer: Fernando Carmona
Environment Modeling/Texturing Supervisor: Agustin Páez
Environment Modeler: Denis Rocha, Sosty, Agustin Páez
Environment Texturing/Shaders: Denis Rocha, Sosty, Agustin Páez, Dalmiro Buigues
2D Effects: Martin Dasnoy
Aditional Object Animator: Martin Dasnoy
Graphic Designer: Fernando Carmona
Animator: @unitedskills_llc
Production Supervisor: United Skills, Mauro Serei
Animator: Liliana Gambino, Paula Ramos
Character Retopology/Modeling: Juan Elias
Character Rigging: Diego Fargas

Original Music: Young Coco

Sound Design/mix: Facundo Capece