IMAX Exec Denny Tu Joins Imaginary Forces as CEO
January 21, 2026
“Epic” may be the most overused word in media journalism (followed closely by “iconic”) but it’s very tempting to deploy it for this trailer, a grand tragic-fantasy character drama by Cobb Studio for NCSoft’s mobile fantasy game Lineage M.
From the Cobb Studio team in Seoul: “This project was produced using a hybrid approach that integrates Al technology into our existing 3D production workflow to repeatedly achieve results that closely align with our creative intent despite the inherent unpredictability of Al.
“This project was produced using a hybrid approach that integrates Al technology into our existing 3D production workflow.”
“In particular, we focused our R&D on maintaining a consistent character design and artwork style across the entire film. We also experimented with ways to seamlessly combine Al-generated imagery with hand-crafted 3D outputs, ensuring they connect into a single, coherent visual flow.
“Specifically, AI tools were used to streamline texture styling, lighting tests, and repetitive retouching. This made it possible to rapidly explore a wide range of visual variations that would have been difficult with traditional methods, ultimately raising the overall level of polish within the given schedule.”
Client NCSoft
Agency: Innocean
Production: Planit Production
Animation: Cobb Studio
Director: Jaejin Kim
Project Leader: Duyun Kim
Art Leader: HyeonJeong Sim
Camera/Edit: Duyun Kim
Character Designer: HyeonJeong Sim, Min Lee
Styleframes: HyeonJeong Sim, Min Lee Hayeon Seo
Animator: Duyun Kim
Audio: Stone Sound
