Jonathan Formento Introduces the Simba Bed in New Brand Film
August 17, 2022
The Mill team weaves both invisible and dreamlike VFX into Anorak director Sebastian Strasser’s stylish and stylized narrative of a car designer’s quest for perfection in this spot for Hyundai’s family of electrified SUVs. [Watch]
The unexpected emotional ending to this Hyundai brand spot – directed by MJZ’s Dante Ariola with VFX by MPC thru Innocean Berlin – lifts the work clear of the usual clamor and testosterone of the automotive category. [Watch]