Women in Games Launches 2026 Manifesto to Rebalance the Global Games Industry
January 29, 2026
If you have ever, even once, suffered thru the typical shouty TV spot for an injury law firm, you’ll marvel at the level of creative and execution in this work from director Mitch Kennedy at The Producers with VFX/post by Atmos Studios.
Chris Harris, CG Lead at Atmos Studios in Sydney: “It was an incredible opportunity to build a grimy, atmosphere-laden world drawing on 50 years of cinematic influence. What began as a clear mental picture became something richer as artists interpreted, refined and elevated the idea – layering in nuance, texture and movement.
“From a post-production perspective, Atmos was tasked with creating what feels like the final act of a sci-fi feature film. Not horror, but something unsettling. Something alive. A machine built over decades, patched together, omnipresent and watching: a metaphor for how big corporations are often perceived: old, tricky and unpleasant.
“Thousands of individual components were modeled and assembled into a sprawling mechanical environment without deploying an army of artists or relying on generative AI.”
“From the earliest stages, the team focused on visualizing the world in precise detail: how the machine would feel, move and respond, how light would behave inside it, and how scale and texture could convey menace without tipping into cliché.
“Behind The System is an intensely handcrafted piece of work. Thousands of individual components were modeled and assembled into a sprawling mechanical environment without deploying an army of artists or relying on generative AI.
“Instead, the team invested heavily in pre-production research and development, finding the right balance between hand-built detail and procedural systems – a level of complexity that ultimately required a 27-page internal reference manual to help guide execution.”
Client: Arnold Thomas & Becker Lawyers
Agency: Kopilot
Founder/ECD: Kenny Hill
Creative Partner: Andy Flemming
Production: The Producers
Director: Mitch Kennedy
EP: Noelle Jones
Producer: Krystal Bastin
DOP: James L Brown AC
Production Designer: Lance Davis
VFX/Post: Atmos Studios
CD/VFX Supervisor: Andreas Wanda
EP: Dave Kelly
CG Lead/Concepts: Chris Harris
Lead Compositor: Ken Abbott
Lighting: Andrew Lodge
FX: Ferry Taswin
Animation/Surfacing: Andy Sutton
Modeling: Khiem Huynh
Tracking/Roto: Martin Tim
Render TD: Matt Hermans
Software Developer: Arthur Uzulin
Grade: Matic Prusnik
Audio Production: Rumble
Sound Designer: Liam Annert & Sean Wilkinson
Senior Audio producer: Bec Ivanov
