BURN Studio Signs Director and Visual Artist Taz Tron Delix
March 11, 2026
Netherlands-based designer-director duo HyperCulture set a relentlessly snappy pace in this many-layered product film showcasing the newest features of Adobe’s Acrobat suite. Produced by Psyop thru agency 72&Sunny.
Luis Roca, lead animator for Psyop: “We positioned the Acrobat interface as both the focal point and the driving force of the story, while rhythmic audio chants bring energy and flow. Visual inputs unfold into final layouts, with key moments linking sound and image to highlight the transformation from input to expressive outcome.
“A range of animation approaches and visual aesthetics were explored to define the tempo, mood, and overall look and feel of the pitch. Early tests focused on rhythm, transitions, and motion styles to see how each direction shifted the energy of the story.”
Client: Adobe
Agency: 72&Sunny
Production: Psyop
Director: Hyperculture (Floris Vos and Peter Van De Riet)
EP: Andrew Linsk
Producer: Jeffrey Bybee, Cloie Mason
Assistant Producer: Otto Fallson Ree
Lead Animator: Luis Roca
Designer: HyperCulture, Riccardo Agostinelli, Clint Chang, Florian Cornut, Yelim Lee, Renegades of Phong
3D Designer: Guido Lanari, Javier Tommasi
Lead Technical Director: Clint Chang
2D Supervisor: Clint Chang
2D Animator: Francisco Castro, Lauren Detling, Lena Huang, James Kim, Luis Roca, Juan Pablo Sciaccaluga
Music: Walker
Sound design/mix: Lime Studios
EP: Susie Boyajan
Sound Designer/mixer: Ben Tomastik
