Permanent Collection

The Language of Life: Mordisco Studio’s Letters for Lacunza

Posted on Wednesday, April 22, 2026

ECD Isusko Artabe and the motion design and illustration crew at Mordisco Studio in Barcelona inject 26 hits of alphabetical humor into this brand film for Lacunza, a network of language academies in Spain’s Basque Country.

Isusko Artabe: “For Lacunza’s latest campaign, we proposed a concept that allowed for a simple yet striking graphic execution: when you know languages, letters are much more than just letters. ‘The A–Z of life’ is an invitation to learn languages through a fully illustrated and animated alphabet, full of flow.

“Each loop represents an expression in English or French, from idioms to everyday, contemporary phrases. A universe of humor and color that turns learning into something fun and a complete modular system adaptable to all formats: video, social media, digital MUPIs, and outdoor (buses, trains, and bus shelters).”

Images

Credits

Client: Lacunza
Agency: MUY

Production: Mordisco Studio
ECD: Isusko Artabe
CD: Albert Segura, Bruno Olivé, Amanda G. Eleuterio
Art Director/Illustrator: Amanda G. Eleuterio
Animator: Albert Segura, Bruno Olivé
Graphic Designer: Happyending Studio
Account Manager: Ana Herrero

Sound Design: Feral Estudio

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Animation, Brand film, Character Animation, Featured, Illustration · Tags: Feral Estudio, Isusko Artabe, Mordisco Studio