Heckler Appoints New Global ECD Adrian Lawrence
April 29, 2026
New Copenhagen motion studio Ribbit just dropped us their launch project, a fresh and friendly brand film for Birdie, the Danish-designed indoor air quality monitor that uses a canary-in-a-coal-mine metaphor to visualize CO2 levels.
Martin Aggerholm, co-director/aniimator at Ribbit: “When launching Ribbit, we wanted our first project to reflect exactly the kind of work we’re here to make: playful, with a strong visual concept. Birdie felt like the perfect match, as it not only looks great on the wall, but is also very functional.
“The central challenge was telling a functional story without being literal: keeping the product feeling mysterious and desirable while still communicating what it does.”
“Rather than producing a straightforward product demo, we leaned into metaphor. The film visualizes how Birdie senses and communicates air quality through a series of dynamic, imaginative scenes, turning the technically complex into something intuitive and emotionally pleasing.
“The central challenge was telling a functional story without being literal: keeping the product feeling mysterious and desirable while still communicating what it does and anchored in a distinctly Scandinavian aesthetic.”
Client: Birdie
Production: Ribbit
Director: Casper Aarup Rasmussen, Simone Tufvesson, August Kyrø, Martin Aggerholm
Design: August Kyrø
Producer: Martin Aggerholm
Animator: August Kyrø, Martin Aggerholm
Sound design: Alexander Bernsen
