New York creative agency Paper Crown infuses this launch film for Herman Miller Gaming’s COYL desk with a hefty dose of cool while highlighting the product’s core features and premium materials.
From Paper Crowns: “COYL reflects HMG’s vision for a more adaptable gaming desk. Balancing performance, flexibility, and personal expression, it was designed to support a wide range of setups and equipped with a signature coiled red power cord.
“We were charged with developing a launch campaign to visualize COYL’s performance and design. Using factory CAD data and a physical sample, we refined the product in CG and built true-to-product materials, creating a film that moves from abstraction into focused product moments.”





Client: Herman Miller
Production: Paper Crowns