Adidas Studio A Drop Product Film for the Copa Sense 1 Football Shoe

Tobias Szabo, AD/motion designer in Hamburg, Germany: “Three of my freelance friends (Andreas Böinghoff, Jan Elsner, and Lasse Lauch) and I were commissioned by Adidas Studio A to showcase the features of the Adidas Copa Sense 1 football shoe.

“‘Altering the laws of physics’ and ‘capturing reality in ways physically impossible’ were the two main guidelines we received when we started the project. So we came up with loads of R&D files that would explain the main features like absorption, close alignment, and close fit.

“We were provided with a beautiful 3D scan of the product as well as high res scan data from all the textures with everything created in Houdini and composed in After Effects it was a real treat to work on that clip.”
 
 
Adidas Studio A Copa Sense 1 Football Shoe | STASH MAGAZINE

Adidas Studio A Copa Sense 1 Football Shoe | STASH MAGAZINE

Adidas Studio A Copa Sense 1 Football Shoe | STASH MAGAZINE

Adidas Studio A Copa Sense 1 Football Shoe | STASH MAGAZINE

Adidas Studio A Copa Sense 1 Football Shoe | STASH MAGAZINE
 
Client: Adidas

Producton: Adidas Studio A
Director Digital Creative: Richard Askin
Senior Portfolio Manager: Luke Welch
Senior Project Manager: Stefan Niemela
Senior CG Producer: Arran Royle
Senior Design Digital Creative: Maarten Apeldoorn
3D Artist: Andreas Böinghoff, Jan Elsner, Tobias Szabo, Lasse Lauch
3D Modeling/Shading: Lars Korb, Maximilian Müller

Audio: Jochen Mader @ Zenthing