LA animation powerhouse Titmouse and Wieden+Kennedy NY launch an epic Disney-adjacent extravaganza in Heinz’s quest to convince millennials that the nutrition part of adulting does not have to suck.

From the team at Titmouse: “Adulting sucks and at some point, we all have to do it. From seemingly never ending work days to the increased importance of watching what you eat, being an adult in 2022 comes with a million responsibilities.

“While Heinz can’t help solve all of the woes of being an adult, Heinz No Sugar Added Ketchup can make one part easier: cutting back on sugar. It combines the great taste of Heinz with sweetness from plants, helping consumers enjoy the ketchup they love while cutting down on the sugar they don’t.”
 

 
Client: Heinz

Agency: Wieden+Kennedy New York
ECD: Karl Lieberman
CDs: Christine Santora, Will Binder
Copy: Katie Johnston
AD: Helen Torney
EP: Sam Kilbreth
Producer: Ariana Ekonomou, Christopher Gonzalez
Post producer: Ashley Mehall, Renee Haarl

Production: Titmouse
EP: Chris Prynoski, Shannon Prynoski, Ben Kalina
PM: Jacquelyn Araujo
CD: Alexei Bochenek, Simón Wilches-Castro
Director: David Vandervoort
AD: Antonio Canobbio
Line producer: Brendan O’Connor
Storyboard: Adam Ford
Character designer: Alessandro Toccacelli, Brittany Wehling
Background designer: Mira Prajapati, Krstina Mastilovic, Aimee Hawley
Background painters: Kaitlyn Chen, Karlen Tam
Animator: Richard Plata, Rapeepat Jewanarom, Tugrul Tiryaki, Mireia Lopez Ivern, Yutong Zhang, Maelene Naftzger, Slaven Reese, Simone Cirillo
Assistant Animator: Carl Aspuria, Michael Nahem, Carlos Sanchez, Sara Valerie Verallo,Jefferson Melo, Mila Queiroz, Cameron McManus, Breayanne Levesque-Davey, Holly Jay Quaiatto, Liz Sudric, Shinyeong Park
Effects Animator: Van David Tismo, Nicole Storck
Compositors: Amanda LaMarco, Aaron Smith
Animatic Editor: Marco Vera
Editor: Pete Leininger