With Buenos Aries animation house 2veinte recently signed to the roster, Barcelona prodco Bol takes on an epic anime-tinted mystery adventure highlighting the release of three new Adidas x Real Madrid jerseys.

From the team at Bol: “Starting from the synopsis provided by the agency we developed the full script and build a story brimming with adventure, magic, action and football.

“The narrative was based on our three main characters going on a magical journey trying to solve the mystery of their football rivals’ disappearance. The key elements connecting the two worlds? Three Real Madrid jerseys, representing the past, the present and the future.

“We also introduced plenty of easter eggs across the whole experience: from the posters on the walls to famous football plays, from Adidas talents to anime characters, the film is filled with surprises for keen eyes.
 

The anime style also fit the football action scenes to a T, allowing us to really enhance and exaggerate them. We used mainly cel animation to match these aesthetics and animate the very complex actions.

 
“Style wise we followed the agency’s direction, designing a mix of anime and real life elements that would strike a chord with the public. We aimed to recreate a young supporter’s world, paying close attention to dialogue, clothing, their surroundings and their quirks.

“The anime style also fit the football action scenes to a T, allowing us to really enhance and exaggerate them. We used mainly cel animation to match these aesthetics and animate the very complex actions, focusing on quick transitions and epic movements to create an immersive universe.

“With no voiceover to guide us, we relied much more on music and sound effects to create the perfect atmosphere and enhance each scene.

“By mixing all these elements, from the anime visuals to the epic narrative, from the short film cinematographic approach, to all the real life elements and the talent involved, we created a unique campaign launch for the brand, while also telling a compelling story for the team’s supporters.”
 

 
Client: Real Madrid, Adidas

Agency: MNSTR

Production: Bol Production House
Director: 2veinte
EP: Ibran Trassierra, Pierre Gobin
Head of Production: Victoria Ventura
Producer: Ariadna Pons
Creative Director: Ibran Trassierra
Pitch Director: Ester Dus
Script: Emilia Barbu
French Dialogue: Mikaël Le Jalu
Additional Illustration: Karla Cuba, Marc Stuart
Additional 2D & Motion Animation: Pol Solà, Giorgio Gore
Additional Compositing: Pol Solà, Giorgio Gore

2veinte
Director: Pablo Gostanian.
Second Director: Mariano Fernández Russo
EP: Agustín Valcarenghi, Ana Sieglitz, Juliana Millán
Lead Producer: Carolina Cantero, Florencia Cruz
Line Producer: Ana Laura Aparicio
Production Assistant: Alan Pettersen
Animation Director: Maricel Piazza
Storyboard/Animatic artist: Mariano Fernández Russo
Storyboard/Animatic clean up: Franco Rampoldi, Maricel Piazza, Emmanuel Zampalo
Art Director: Martín Vinograd
Concept/Lead Artist: Patricio Delpeche
Background Designer: Bruno Ferrari, Pablo Palomeque & Alejandro Barbesi
Character Designer: Emmanuel Zampalo, Celina Pavón, Evelin Unfer, Patricio Delpeche
Graphic Designer: Adriana Matallana
Color: Constanza Orosa & Emmanuel Zampalo
Art Assistant: Celina Pavón, Serge Rodas, Julio Cesar Velasquez
Layout: Celina Pavón, Maricel Piazza, Evelin Unfer, Six Studio, Emmanuel Zampalo, Marcelo Zamora & Constanza Oroza.
2D/Motion Animator: Maricel Piazza, Six Studio, Emmanuel Zampalo, Pablo Rago, Leo Cirius, Celina Pavón, Jefferson Lima, Franco Pellicciaro, Fernando LaMattina, Lean Vargas, Kiosko, Gastón Herrera, Alejandro Briganti, Manuela Calderone, Agostina Salvemini, Vicente Ziegler, Cintia Czsecswik, Diego Cristófano, Mariano Fernández Russo.
Clean up: Alan Mohamed, Sofia Diaz, Daniela Donato, Mariangel Idiarte, Juliana Gorgati, Mercedes De Santis, Lean Vargas, Celina Pavón, Six Studio, Rafael Pires, Raíssa Cunha, Gabriela Bosco, Emmanuel Zampalo, Julieta Culaciati, Florencia Blanco
3D assets: David Sanabria
Compositing: Mariano Fernández Russo, Yago López, Gabriel Rocha

Music/Sound Design: Facundo Capece, Felipe Barandalla
Mix/Mastering: Facundo Capece

VO Casting/recording: Chut! on vous écoute
VO Producer: Tali Boumandil
VO Sound Engineer: Pierre Biren
VO Actors: Mathilde Lamusse, Aboubacar Bidanessy, Hippolyte