Ambre Verse Parses Anger in New “Stronger” Music Video for Sierra

Jungler directors Ambre Verse (Jonathan Plesel and Thibault Zeller) are back with a throbbing and ominous vision of near-future Paris to compliment the darksynth output of electronic artist Sierra.

Ambre Verse: “Indignation, rage, and fury — the nuances of anger are numerous, all reflecting a frustration stemming from the disconnect between reality as it is and how we wish it to be. Anger is a potent driving force, supplying us with the necessary strength to change what we perceive as unjust.

“The idea was to convey and evoke in the viewer feelings of anger and rebellion in the face of an established system.
The use of powerful symbols such as specific paintings, monuments, and other iconic works of art plays a crucial role in this interpretation.

“It was a genuine pleasure and challenge for us to work with these codes and stage them in this dark atmosphere without diluting their essence. We also extend our gratitude to Sierra and her entire team for their trust, as they granted us complete creative freedom throughout the entire process of conceptualizing and executing this project.”
 
 

Jungler Ambre Verse Sierra Stronger Music Video | STASH MAGAZINE

Jungler Ambre Verse Sierra Stronger Music Video | STASH MAGAZINE

Jungler Ambre Verse Sierra Stronger Music Video | STASH MAGAZINE

Jungler Ambre Verse Sierra Stronger Music Video | STASH MAGAZINE
 
Artist: Sierra
Label: Virgin Music France, Les Airs A Vif

Production: Jungler
Director: Ambre Verse
Executive Producer: Amandine Bruneau

Immediate Byte