Animated Me Too PSAs Rally Survivors and Supporters

Powered by heartbreaking narration from four sexual violence survivors, these emotional films were created by a coalition of creative and production talent including Deutsch, Steelhead, Hornet, Psyop, Elastic, duotone, and We Are Royale.

Anchored on the idea of “empowerment through empathy,” the spots deliver the message “We hear you. We see you. We believe you.” to rally survivors and supporters in the fight to end sexual violence through testimonies from Terry Crews, Emily Waters, Daniela Contreras, and an anonymous survivor.

MeToo movement creator Tarana Burke: “The ‘me too.’ movement is part of a collective vision to see a world free from sexual violence. We can build this world by shifting the parts of our culture that propagate the idea that vulnerability is synonymous with permission.

“These powerful shorts place the focus back where it belongs: the dignity, humanity, and healing of all survivors. These courageous individuals are not alone and we hope that people around the world see their journeys reflected in the words of these brave individuals.”
 

 
Daniela


 
Anonymous


 
Client: Girls for Gender Equity
Founder/Chief Strategist (Girls for Gender Equity): Tarana Burke
Managing Partner, Communication + Engagement (Blackbird): Mervyn Marcano

Agency: Deutsch
Chief Creative Officer, North America: Pete Favat
EVP, Executive Creative Director + Art Director: Jorge Calleja
EVP, Head of Design: Adhemas Batista
Creative Director: Carmen Love
Copywriter: Chelsea Curry
Art Director: Katie Dittman
SVP, Executive Producer: Mary Ellen Duggan
Senior Integrated Producer: Jesse Pugh Ferguson

Daniela Contreras
Production: Hornet
Director: Natalie LaBarre
Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Senior Producer: Cathy Kwan
Editor: Stephanie Andreou
Production Coordinator: Riley Spencer
Storyboard Artist: Natalie LaBarre
Designers: Natalie LaBarre, Sami Healy, Sara Litzenberger
Lead Compositor: Mike Luzzi
Animators: Angela De Vito, Natalie LaBarre, Sami Healy, Sara Litzenberger
Animation Interns: Andres Padilla, Ella Dobson, Kathleen Gleeson, Seongjin Yoon
Compositor: Ted Wiggin

Emily Waters
Production: Elastic
Design Studio: Elastic
Creative Supervision: Heidi Berg, Lisa Bolan
Type Designer: Benjamin Woodlock
Animators: Steven Biggert, Earl Burnley, Alex Silver
Cel Animation: Michael Relth, Jahmad Rollins
Editor: Rachel Fowler
Senior Producer: Paul Makowski
Head of Production: Kate Berry
Executive Producer: Luke Colson
Managing Director: Jennifer Sofio Hall

Anonymous, Terry Crews
Production: We Are Royale
Executive Creative Director, Partner: Brien Holman
Executive Director Brand Partnerships, Partner: Jayson Whitmore
Managing Director, Partner: Jen Lucero
Senior Art Director: Juliet Park
Art Director: Heather-Lynn Aquino
Executive Producer: Heather-Lynn Aquino
Executive Producer: Rhys Demery
Head of Production: Eric Zapakin
Design Team: Juliet Park, Heather-Lynn Aquino, Yoyo Wang, Eleena Bakrie, Arthur Metcalf, Matty Deans
Animation Team: Hyungsoon Joo, Matty Deans, Arthur Metcalf, Zak Tietjen

Anthem
Production: Psyop
Director/Designer: Pedro Lavin
Animation Director/Designer: Marika Cowan
Animator: Mayukh Goswami
Compositor: Sean Wehrli
Executive Producer: Lydia Holness
Producer: Jodi Kraushar, Nyenye Kitchings

Music: duotone audio group
Managing Director: David Leinheardt
Executive Producer: Ross Hopman
Producer: Gio Lobato
Sound Design: duotone audio post
Sound Designer: Juan Aboites & Andy Green
Executive Producer, Audio Post: Greg Tiefenbrun

Audio Record / Mix: Steelhead
Audio Engineer: Cayce Sylvester
Managing Director: Ted Markovic
Executive Producer: Adam Becht
Audio Director: Terry Miglin
Producer: Patrick Lewis

740 Sound
Mixer: Chris Pinkston
Executive Producer: Scott Ganary
Producer: Jeff Martin
Assistant Mixer: Will Pugh

Lime Studios
Mix Engineer- Tom Paolantonio, Matt Miller
Assistant Mixer: Lisa Mermelstein
Executive Producer: Susie Boyajan
Producer: Kayla Phungglan

Musicology: Dan Dixon
 
 
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