Director/designers Alessandro Fantoni and Mario Coppola at Studio Sentempo in Milan (whose work we’ve featured here and here), turn the mechanics of laser etching into a dramatic reveal for Italian industrial technology company Angelini.

Alessandro Fantoni and Mario Coppola: “Angelini Technologies has built an ecosystem of excellence dedicated to the design, development, and implementation of technologies, products, and services aimed at improving industrial processes and production through continuous research and innovation.
 

“The mood of the video is characterized by fast transitions and blur effects with a palette that respects the colors of the product’s brand identity.”

 
“The main features of the this new Batser 2X machine are speed, precision, and the ability to cut on a curved surface. The brief was to present these three features with a strong aesthetic focus, positioning the product in a premium segment.

“Our creative approach was to experiment with different paths that could highlight these concepts, choosing to build a structure and then deconstruct it, extracting the necessary elements to present and represent the key features.

“The mood of the video is characterized by fast transitions and blur effects with a palette that respects the colors of the product’s brand identity characterized by a clear purple tone.”
 
 

 
Client: Angelini Technologies

Production: Studio Sentempo
Director/designer: Alessandro Fantoni, Mario Coppola

Sound Design: Aaron Graham, Tristan Partridge