Arrow “Innovating Mobility” Brand Film by Coat of Arms
CDs Clara Lehmann and Jonathan Lacocque at Coat of Arms (Helvetia, WV, and Chicago): “This video, part of a series to be released over the next few months, celebrates the technological advances Arrow Electronics is making in personal freedom as it relates to semi-autonomous mobility.
“To define the style for this video, we explored ways to connect scenes seamlessly as the voiceover builds on itself.
“The ratcheting of every advance described in the voiceover is mirrored in the visuals as fluid lines, texture, and light guide you to the end.
“Coming up with storylines for each voiceover script was challenging and carefully explored throughout the series. Three to five concepts were fleshed out and the merits of each discussed before putting one pixel to paper.
“Lastly, in this ‘Innovating Mobility’ video, the cel animation of the woman walking was particularly time-consuming given the number of texture layers.”
Client: Arrow Electronics
EP: Hugo Meyer
Agency: Aspencore Studio
Creative Director/Producer: Spencer Millard
Production: Coat of Arms
Creative Director: Clara Lehmann, Jonathan Lacocque
Art Director/Designer/Illustrator: Haewon Shin
Editor: Jonathan Lacocque
Animator: Latham Arnott
Associate Producer: Grace Lawson
Cel Animator: Laura Büchert Schjødt
Cel Clean Up: Ricardo Nilsson
Sound Design/Mix: Sarah Krohn
VO Writer/Perfomer: Thomas Hripko