Director/AD Vincent Raineri in Montreal: “In 2021, to inaugurate its boutique in the heart of Griffintown, Canadian lifestyle brand Bouclair commissioned Montreal studio Rodeo FX to create content for their new urban showcase, the largest outdoor screen in the city.

“For 2022, I wanted to develop new brand content focused on typography. The challenge was to make it original in concept and aesthetic. We used onomatopoeias to represent the feeling of the customer when he enters the store and we focused the art direction on patterns with ludic deformation and repetition.

“We also play with split screens and different ratios to be graphic and to have different levels of readability according to the distance of the passerby.”
 

 
Client: Bouclair

Agency: Rodeo FX
Director/Art Director: Vincent Raineri
3D Animator/Editor: Josselin Bey, Stefano Gemmellaro, Jean-Christophe Henry
Producer: Julia Nau, Alexandre Rousseau
Technical Director: Nicolas Dubé-Pauzé
Progammer: Samuel Tremblay

Music: Michael Anctil