BUCK Checks In for Airbnb Experiences

With their second installment in the Love Death + Robots series dropping last week and a recent flurry of outstanding commercial work, it’s safe to say the crew at BUCK are on a roll with no signs of stopping for breath.

This latest clip, another beat-perfect addition to their Airbnb portfolio, expands on the scope of the previous spots while retaining the tilt-shift miniature styling also found in their two LD+R films “Night of the Mini Dead” (Season 3) and “Close Encounters of the Mini Kind” (Season 4).

Andy Lyon, CD at BUCK: “Airbnb is reintroducing Airbnb Experiences, and we worked with their internal creative team to create a launch film that positions travel as an exploration of a world full of wonder, rather than a checklist.
 

“When creating this new look, we took a bottom-up approach — everything from the characters to environmental details and the effect elements got a glow-up.”

 
“Visually, the film is cohesive with the beloved Get An Airbnb campaign we developed, while also forging into new territories. We opted out of the white cyc space and self-contained Airbnb homes for a more fully realized and immersive world.

“When creating this new look, we took a bottom-up approach — everything from the characters to environmental details and the effect elements got a glow-up. The result has a visual grandeur that evokes the feeling of traveling, meeting new folks, and experiencing new things.

“The shift in style was no small feat, but while the Get An Airbnb campaign was focused on intricate and effortless transitions of Airbnb homes, this new approach was focused on giving the scenes those living, breathing details of a real place: the breeze blowing through the grass, the specks of pollen in the air, or even the dripping water off the back of a leaping sea monster.

“These details, along with the intimate camera staging and shallow depth of field, put the viewer right in the action as if they’re experiencing it firsthand.”
 
 
Airbnb Experiences ad by BUCK | STASH MAGAZINE

Airbnb Experiences ad by BUCK | STASH MAGAZINE

Airbnb Experiences ad by BUCK | STASH MAGAZINE

Airbnb Experiences ad by BUCK | STASH MAGAZINE

Airbnb Experiences ad by BUCK | STASH MAGAZINE

Airbnb Experiences ad by BUCK | STASH MAGAZINE
 
Client: Airbnb

Production: BUCK
Group Creative Director: Joe Mullen
CD: Andy Lyon
EP: Kirsten Collabolletta
Producer: Fernanda Garcia Lopez, Hanna Stolarski, Julia Torchine, Tracy Bunting
Art Director: Carmel Gatchalian
Production Coordinator: Jonah Higaonna, Leeann Sands, Vina Kong
Storyboard Artist: Tristyn Pease,Will Rosado,Deco Daviola,Harry Teitelman,Junyi Xiao,Khylin Woodrow,Matty Deans,Shelby Chan,Tinghe Yang,Tucker Klein
Concept Artist: Arron Ingold,Chelsea Lee,Marcus Collins,Stan Chan,Jong Lee
Designer: Ben Nichols, Dan Muangprasert, Freya Yeh, Johan Papin, Matteo Berton, Matthew Kam, Pierre-Nicolas Riou, Rodney Lambright, Shitong Lyu, Tuo Kan
2D Animation Director: Mercy Lomelin
2D Animator (AE): Drew Wiebe,Ken Pelletier,Meitar Almog,Nick Brown,Nick Knezevich
2D Animator (Cel): Nick Knezevich
Technical Director: Ben Rohel,Jens Lindgren
Head of 3D: Alex Dingfelder
3D Supervisor: Marc Steinberg
3D Lead: Kien Hoang
3D Animation Director: Peter DeSalvo
3D Animation Lead: Tyler Lancaster
3D Asset Lead: Alfonso Petersen
Modeler: Alfonso Petersen, Carlos Moran Villanueva, Chloe Tu, Constance Bensen, Dave Soto, Eugene Goryachev, Filipe Machado, Guzz Soares, Jason Cho, Jiawen Liang, Kris Hogan, May Lee, Rui Huang, Scott Denton, Tina Chao, Michele Herrera, Joshua Studebaker, Chris Ribar
Look Dev Artist: Alfonso Petersen, Kris Hogan, Jason Cho, Filipe Machado, Rui Huang, Eugene Goryachev, Joshua Studebaker, Carlos Moran Villanueva, Tina Chao, Jiawen Liang, Michele Herrera, Chloe Tu, Chris Ribar, Kien Hoang
Lighter: May Lee, Joshua Studebaker, Carlos Moran Villanueva, Tina Chao, Jiawen Liang, Michele Herrera, Chloe Tu, Sam Smith, Kim Zhu, Beatrice Viguier
Compositor: Jim Lind, Sam Smith, Kim Zhu, May Lee, Joshua Studebaker, Carlos Moran Villanueva, Tina Chao, Michele Herrera, Jiawen Liang, Chloe Tu, Beatrice Viguier, Kien Hoang, Marc Steinberg
FX Artist: Vraja Parra, Beatrice Viguier, Chris Ribar, Hernan Ares, Marc Steinberg, Kien Hoang
Rigging Supervisor: Ernesto Ruiz Velasco
Rigger: Hernan Ares, Juan Carlos Barraza Mendoza, Max Chalnick, Regina Cicone
3D Animator: Hillary McCarthy, Ida Zhu, Josh Baum, Katherine Guggenberger, Tommy Rodricks, Dony Permedi, Eric Chou, May Lee
Post Supervisor: Jose Fuentes
Editor: Cameron Kelly, Dave Conte, David Vendette, Heather Bartholomae, Mark Ryan Myers
Assistant Editor: Ezra Ewen, Owen Campbell
Colorist: Ben Rohel, Marc Steinberg