London motion designer/director Jesper Lindborg applies his talents for poetic 3D abstraction to this elegant brand film for the planet’s first commercial and scalable process for recycling cotton textiles back into cellulose.

Jesper Lindborg: “I was asked to create visuals to showcase the process of how Re:newcell’s consumer brand Circulose works, making textile to textile recycling possible.

“This product helps brands create garments that enable people to cut their waste, climate, water, microplastics, and deforestation fashion footprint to almost zero.”
 

Client: Re:newcell
Director/animator: Jesper Lindborg
Music/sound design: The Soundery