Cirkus Sends Brobot to the Rescue for Reliance Insurance

EP Marko Klijn at Cirkus in Auckland, New Zealand: “The agency creative team at Enormous Mumbai briefed Cirkus with a fun character-driven script branding Reliance’s ‘tech with heart’ insurance services.

“The film depicts Reliance’s new world wherein its friendly tech-with-heart Brobot helps various distressed people overcome life’s challenges with the power of insurance solutions including health, car, small business, and travel scenarios.

“This narrative required extensive 2D and 3D boarding to create a seamless story with the accidents and insurance solutions flowing seamlessly into one and another. The characters were designed by Aaron Martinez.”
 
Reliance General Insurance India commercial by Cirkus | STASH MAGAZINE

Reliance General Insurance India commercial by Cirkus | STASH MAGAZINE

Reliance General Insurance India commercial by Cirkus | STASH MAGAZINE

Reliance General Insurance India commercial by Cirkus | STASH MAGAZINE

Reliance General Insurance India commercial by Cirkus | STASH MAGAZINE

Client: Reliance General Insurance India

Agency: Enormous
Creative director: Shubhojit Sengupta, Manna Arnab

Production: Cirkus
Animation Direction/layout: Juggler Christian Greet
3D Design/Modeling: Aaron Martinez, Wrestler James Turnbull, Daredevil Chris Lyne
Storyboarding/2D Animatic: Emma Southey-Ray
Rigging: Richard Maegaki, Daredevil Chris Lyne
Animation: Jester Joon Seok Yoon, Puppet Master Shuo (Tim) Liu, Brett Tunnicliff, Bruno Etchepare
Rendering/Composting: Juggler Christian Greet, Wrestler James Turnbull
Producer: Puteri Raja Ariff

Music: Gaurab Chatterjee, Subhagata Singha (Rivu) Original music: A.R. Rehm

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