CURAVIVA “Rosemarie’s Life” Brand Film by ROOF Studio
ROOF Studios leverages their obsession with the smallest of life’s details to help connect modern audiences with the emotional story of an elderly German woman and her forced separation from family and loved ones during World War II.
The film is part of the “Make a Career of Humanity” campaign thru Swiss agency CRK designed to strengthen careers in long-term care and support the recruitment of young health professionals in Switzerland.
Guto Terni, partner/creative director at ROOF: “It was really important for the audience to emotionally connect with Rosemarie’s journey, so we focused on strong frames, similar to an illustrated book, to convey her story.
“With this approach, we could communicate with efficiency, using the animation to amplify the emotions and give proper weight to her experience, while the voiceover brings an important element of realism to the film.
“Whether it’s a scratch on an object, peeling paint on a wall, or even the movement of clothing and hair, the painstaking detail of each scene helps draw the viewer into the characters and their world on a deeper, more cerebral level.
“When you’re condensing a life story into two minutes, it’s especially important to have the fluid camera work and composition work in harmony and guide you. So, even as you move from one shot to another – seeing Rosemarie’s life as though you’re turning the pages of her story – you can focus on the subject of the scene and still perceive all of the rich details because of the framing.
“Much credit goes to the CRK team, who gave us complete freedom to explore the looks of the characters and environments, which are based on real pictures from Rosemarie’s family album.
“They came to us with a great thoughtful script and always kept our creative vision moving forward. This collaboration was so fulfilling to us as artists and we think the resulting film is a reflection of this mutual passion and trust in creating something beautiful together.”
Client: CURAVIVA Schweiz
Marketing Manager: Theres Gotsch-Hinden
Creative Director: Christian Bircher
Art Direction: Christian Bircher, Filip Wolfensberger
Head of Digital: Christina Utz
Multimedia Producer: Jessica Gomilsek
Production: ROOF Studio
Creative Directors: Guto Terni, Vinicius Costa, Lucas Camargo
Director: Guto Terni
Art Director: Vinicius Costa
Character Lead/Design: Lucas Camargo
Executive Producer: Marcus Lansdell
Head of Production: Vanderlei Santana
3D Lead: Lucas Ribeiro, Heber Conde
Character Explorations: Lucas Camargo, Audrey Benjaminsen, Felicie Haymoz, Bruno Jacob
Storyboard: Estevao Chromiec
3D Layout: Lucas Ribeiro, Heber Conde
Modeling: Steferson Rocha, Mauricio Sampaio, Saulo Bonatto, André Sik, Maicow Silva, Tiago Oliveira, Vinicius Costa, Daniel Dalcomuni, Rafael Figueiredo
Rigging: Danilo Pinheiro, Alanne Andrade, Glauber Belo, Caio Hidaka, Murilo Barbelli, Saul Almeida
Animation Lead: Bruno Celegão
Animation: Mariane Tostes, Gabriel Carmo, Jonathan Edward, Marcio Kakuno, Matheus Caetano, Karina Chung, Bruna Berford, Emerson Manfrin, Rodrigo Dutra, Francisco Catão, Leonardo Felix, Daniel Esteves Oliveira, Anne Pagno, Marcio Nicolosi, Christian Weckl, Diego de Paula
Look Development Lead: Mateus Kurzhals
Look Development: Mateus Kurzhals, Marcelo Vaz, Josemar Queiroz, Gustavo Rangel, Lucas Camargo, Vinicius Paciello
Lightning/Render: Guto terni, Mateus Kurzhals, Marcelo Vaz, Josemar Queiroz, Gustavo Rangel, Lucas Camargo, Vinicius Paciello
Pipeline TD: Rosenio Pinto, Heber Conde
Cloth Simulation: Heber Conde
Compositing: Nash FX, ROOF Studio
Audio: Combustion Studio