Dove and Cartoon Network “I’m Fine”

Picasso Pictures director Frankie Swan animates the complex hidden feelings of a young girl in this spot for Dove and Cartoon Network “helping young girls understand that being themselves feels better than trying to fit in.”

The film is one of six in a series developed by Ogilvy UK and Rebecca Sugar, the creator of Cartoon Network’s Steven Universe, around themes of body positivity and self-confidence.

“Being more confident and building self-esteem takes time, but an inclusive media landscape for young people provides positive inspiration.”
 
Dove + Cartoon Network | “I’m Fine” Picasso Pictures| STASH MAGAZINE

Dove + Cartoon Network | “I’m Fine” Picasso Pictures| STASH MAGAZINE

Dove + Cartoon Network | “I’m Fine” Picasso Pictures| STASH MAGAZINE

Client: Dove

Agency: Ogilvy UK
Executive Creative Directors: Andre Laurentino & Gerald Lewis
Creative Team: Matt Nankivell, Vik Kanyo & Ollie Jarrott
Producer: Lora Jane Brisland

For Cartoon Network
Steven Universe creator: Rebecca Sugar

Production: Sweetshop
Director: Andrew Lang
Producer: Justin Edmund-White
DOP: Ula Pontikos

Animation: Picasso Pictures
Director: Frankie Swan
Producer: Melissa Venet

Edit: The Quarry
Editor: Gary Forrester

Grade: The Mill
Colorist: Oisin O’Driscoll

For Unit
Post Producer: Jake Saunders
Sound Design: Jamie Thomas

Composer: Huntsmen Music
 
 

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